Sales and marketing misalignment is killing your pipeline. Combined with poor pipeline management, it leads to wasted resources and missed opportunities.
Discover how Storyblok turned this around with a data-driven GTM strategy that resulted in significant QoQ pipeline growth, and increased sales efficiency.
Discover how Storyblok turned this around with a data-driven GTM strategy that resulted in significant QoQ pipeline growth, and increased sales efficiency.
What you will learn in this session:
In this exclusive session, Mark Wheeler, CMO at Storyblok, sits down with Shekar Hariharan, SVP Marketing at HG Insights, to break down how Storyblok:
- Transformed GTM chaos into clarity with a unified ICP and propensity model
- Prioritized targeted accounts and built equitable, high-opportunity territories
- Integrated HG Insights and 6sense to create a real-time, intent-driven GTM engine
- Achieved record pipeline growth and 4X ad engagement within target accounts
- Aligned their entire revenue org, from sales to partners on a unified strategy
Whether you need to scale fast, expand into new markets, or are just tired of wasted sales effort, this webinar gives you a proven blueprint for go-to-market success.
