Q. What are the new features in Platform 2.0?
A. Enhancements include the following:
- An improved account scoring experience that enhances your ability to prioritize accounts by relevant IT budgets.
- A new add-on feature, Contextual Intent™ provides buyer intent data that has been contextualized with each company’s technographic profile to provide refined insights that support laser-focused company targeting.
- Updates to install data accessed through the company profile that provides improved company hierarchy mapping and granularity of data down to the company entity.
- Improved automation that removes the need for custom reports allowing for the user to create custom reports self-served within the application.
For a full list of release notes, please refer to the release notes section in the application help center.
ACCESS TO 2.0 RELEASE
Q. How do I get access to the new release?
A. Your access will automatically be turned on through a toggle key in the application from the main screen. This will be active on July 11, 2022. This toggle key allows for you to have access to both the 1.0 and 2.0 applications for a period of time to support the transition.
Q. How long will I have access to both release environments?
A. The toggle key will remain active for 60 days, to provide time for your teams to transition to the new 2.0 version. Access will be removed on September 12, 2022.
Q. What training materials are available for my use to get informed on Platform 2.0 changes?
A. Training materials will be made available to support onboarding through a series of What’s New Videos and HG Insight Subject Matter Expert assistance throughout the process. These materials are available for your use through the application help center. Additional training with experts can be arranged by contacting your Customer Success Manager.
INSTALL DATA
Q. Has the install data accuracy been enhanced in Platform 2.0?
A. The underlying install data powering Platform 2.0 is the same, with added granularity and functionality on how we surface the data.
Q. What changes to coverage have resulted in Platform 2.0?
A. Platform 2.0 leverages improved data coverage and granularity across countries and city/state combinations with the ability to show where individual signals are derived from.
CONTEXTUAL INTENT
Q. How is this new add-on feature offered? Is there an additional price to access this data?
A. The new Contextual Intent offer is a paid add-on feature. The offering combines insights from the customer’s technographic, firmographic, and intent data to provide context and actionable insights into the buyers’ journey so you can create a more refined and targeted approach to effectively support sales and marketing initiatives.
For additional information about the Contextual Intent offering, download the solution brief here.
Contact your Customer Service Manager to request a product demonstration for this add-on feature.
Q. Please describe the coverage for the contextual intent data included in Platform 2.0.
A. Key statistics include:
- Platform 2.0 provides intent on over 9 million companies that have been mapped to HG’s data across all revenue and employee bands.
- Platform 2.0 provides coverage in over 200 countries, with resolution to the city when in the United States (over 250 metro areas).
Q. How specific is our Intent data when it comes to location?
A. When detectable, we resolve down to the location where the signal originated. When the signal is outside of the United States this is based on the country only. When inside of the United States the closest city to the signal is included when detected.
Q. How many Intent topics are covered?
A. We have about 4,000 topics mapped across all of our spend and product categories. We have additional topics for non-technology segments as well across most verticals.
Q. How will topics be provisioned to customers?
A. Topics will be provisioned in packages to customers. We will offer 20, 50, 100, and >100 topic packages at different price points.
Q. Why is Intent Scoring separate from Fit Score?
A. The Fit Score shows which companies are the best fitting to the user’s criteria. The Intent Score provides an indication of which of those companies are in the market right now.