If your pipeline is slowing down, your Ideal Customer Profile (ICP) could be to blame. In today’s fast-paced B2B world, knowing what technologies your prospects use is just as important as knowing which companies to target — that’s where technographics come in.

Join us on November 6 at 11am (ET) to learn how Sage saw a 5x higher opportunity penetration in their ABX motions when the right technologies were applied to their ICP. Our experts will share how shifting your focus to an Ideal Technology Profile is the key to transforming your pipeline and unlocking revenue growth.

You’ll learn how to:

  • Apply technographics to find the dream accounts you should be targeting
  • Size your Total Addressable Market using your existing tech stack
  • Build and execute displacement campaigns with the right data
  • Personalize outreach with competitor and market account data

 

SPEAKERS

Ed Moores
Data Strategy Manager
Sage


Andrew Watt
Account Director
HG Insights


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